Bespoke builds
Purpose-built software around the exact way your business needs to operate.
Aim2 Consultancy
Make the business more efficient. Then keep it that way.
We find where margin, time and momentum are being lost. Then we build the automation, software or platform that removes the drag.
A20111
Built in the UK. Designed around your team. Owned by you.Inbox to CRM
Meeting to action
Document to decision
Data to answer
Code to delivery status
Inbox to CRM
Meeting to action
Document to decision
Data to answer
Code to delivery status
What changes
Most companies do not need more software. They need the right intervention at the point where margin, capacity or momentum is being lost. We find it, prove it and build what changes it.
Minor automations
Focused changes that remove one repetitive workflow or connect existing tools.
Full platforms
Connected operational systems across teams, workflows and data sources.
Apps
Internal or customer-facing products, taken from a clear problem through to launch.
How it moves
From vague friction to a system people trust.
01↓
Understand
We follow the real work and find where time, margin and momentum are being lost.
02↓
Quantify
Each opportunity gets a commercial case, delivery cost and clear priority before anything is built.
03↓
Build
We choose the right level of intervention and ship it into the operation.
04✓
Improve
We measure what changed and keep improving the system while your team retains ownership.
Selected systems
Built for real work.
One search across a fragmented market.
A research platform that turns a public data estate into useful investment answers, off-market signals and one-click briefs.
31M+transactions
2.1Mcommercial units
7.7Mleases parsed
Research to meeting, without the spray and pray.
A lead engine researched target accounts, drafted relevant outreach and turned replies into qualified meetings. A human approved every send.
AI Lead EngineLive
P
Prospect matched
ICP fit confirmed
ScoredICP fit confirmed
R
Account research
Context enriched
ReadyContext enriched
D
Outreach draft
Human approval required
ReviewHuman approval required
M
Qualified meeting
Calendar booked
BookedCalendar booked
31M+property transactions indexed
8one-click research briefs
1:1research and tailored outreach per prospect
Humanapproval before every outbound message
Every invoice, from inbox to QuickBooks.
Incoming invoices are detected, read, checked and turned into structured QuickBooks records. Exceptions go to a person instead of disappearing into an email thread.
Every file. One place to ask.
A permission-aware company hub connected business files, meeting notes and delivery records so the team could ask a question and get a sourced answer.
The standard
Useful beats impressive.
Every decision is made for the people who will use the system after we leave.
Software, not theatre
The outcome is something your team can use, not a presentation about what might be possible.
Value before build
We make the commercial case first, so the technology earns its place.
Judgement stays human
Anything sensitive, irreversible or subjective keeps a clear approval point.
No lock in
You own the software, the logic and the documentation produced for your business.
Plain English throughout
You will always know what the system does, what it costs and where it needs attention.
Built for UK operations
Privacy, data handling and day to day use are considered from the first sketch.
Start with the work nobody wants to own.
Bring us one process that feels slower than it should. We will tell you whether it is worth rebuilding and what a sensible first step looks like.
Talk through the process ↗Aim2 Consultancy
Find the inefficiency. Improve the margin. Build the fix.
We help businesses identify where time, money and team capacity are being lost, then design and build the right fix. That might be one automation, a bespoke internal tool, a full platform or an app.
01Increase operating margin
02Give the team capacity back
03Make growth easier to absorb
Ways we help
We can remove one frustrating task or build the platform the business runs around. The right scope depends on the value of the problem, not the size of the technology.
01Custom software
Bespoke builds
Purpose-built software around the exact way your business needs to operate. We connect it to the systems your team already uses, with human control wherever judgement matters.
Best for a workflow that creates real competitive value
02Focused change
Minor automations
One repetitive process made faster and more reliable. This can include moving data, reading documents, updating systems, generating reports or handling routine follow-up.
Best for visible drag with a clear boundary
03End to end
Full platform builds
Connected operational platforms across teams, workflows and data sources. Permissions, reporting, integrations and exception handling are designed as one coherent system.
Best for a core operation held together manually
04Product delivery
Apps
Internal or customer-facing applications taken from a validated need through product design, engineering and launch. Built to be used, measured and improved.
Best when the solution needs a product of its own
Commercial focus
The technology only matters if the operation gets better.
01
Protect margin
Remove avoidable labour, leakage and rework from processes that happen every day.
02
Return capacity
Give capable people more time for decisions, customers and work that needs judgement.
03
Improve control
Make the status of work visible, keep an audit trail and send exceptions to the right person.
04
Absorb growth
Increase the amount the business can handle without increasing administration at the same rate.
How an engagement works
Start with the business. Choose the right build. Prove the change.
01Understand
Follow the real work.
We speak to the people doing it, trace live examples and understand where the current process loses time, information or momentum.
02Quantify
Put a value against the problem.
We model the cost of the current process, the value of changing it and the delivery effort required. Weak ideas stop here.
03Build
Use the smallest sensible intervention.
We design and ship the automation, tool, platform or app that fits the opportunity, rather than overbuilding around it.
04Improve
Measure what changed.
We monitor the system, resolve issues and improve it against real use. Your business owns the software, logic and documentation.
A smaller place to start
Not sure what to build? Start with the AI Audit.
The Audit is one focused consultancy offer, not the whole engagement. Over two weeks, we map the operation, rank the strongest opportunities and leave you with a costed recommendation.
Two weeksRanked opportunitiesCosted build plan
Ask about the AI Audit ↗Bring us the part of the business that should work better.
A first conversation is thirty minutes. We will help define the problem, test whether it is valuable enough to solve and recommend a sensible next step.
Start the conversation ↗Selected work
Systems that change how revenue, finance and knowledge move.
Four production builds across property research, lead generation, finance operations and company knowledge. Different problems, each turned into a working system.
Property intelligence platform
A fragmented data estate, made searchable.
Commercial property research used to mean moving between public sources, title records and spreadsheets. The platform brings the useful parts together, connects them and produces an investment-ready view from one search.
01Daily signals for potential off-market opportunities
02Eight one-click briefs for common research questions
03Clear labelling wherever a value is modelled or estimated
04Search designed around how an investment team asks questions
31M+transactions indexed across the UK property market
2.1Mcommercial units connected into the search layer
7.7Mregistered leases parsed into usable records
8research briefs available from a single click
AI lead generation
From target account to qualified meeting.
The system researched prospects against a defined customer profile, enriched each account and prepared relevant outreach. A person approved every send; the engine handled the repeatable research, follow-up and booking work.
01Prospects scored against an agreed ideal customer profile
02Account and contact context assembled before drafting
03One-to-one outreach drafted with a human responsible for sending
04Replies classified and qualified meetings booked into the calendar
1:1research and a tailored draft for each target prospect
Bookedqualified meetings moved directly into the calendar
Human-approvedoutreach before every message leaves the system
ROI modelcalculated from qualified pipeline, close rate and contract value
Automated invoice tracking
No invoice left inside an inbox.
Invoices arriving by email were easy to miss and slow to enter. The new workflow detected each document, extracted the accounting data, checked it and prepared the corresponding QuickBooks record.
01Shared inbox monitored for invoices and supporting documents
02Supplier, reference, dates, tax and totals extracted automatically
03Duplicates and low-confidence fields sent to an exception queue
04Approved records created in QuickBooks with the source attached
Inbox → QBone connected route from arrival to accounting record
Review-onlypeople handle exceptions instead of re-keying every invoice
Traceableeach record retains a route back to the source document
Company Brain
Every business file, available as an answer.
A company-wide knowledge hub connected approved files, meeting notes and delivery records. Teams could ask a plain-English question, get a concise answer and open the exact sources behind it.
01Knowledge indexed across approved business file sources
02Permissions carried through so people only see what they should
03Answers grounded in source material rather than model memory
04Source links included for verification and deeper reading
Every fileconnected through one permission-aware knowledge layer
One searchacross company knowledge that previously lived in silos
Citedanswers linked back to the files that support them
Your best system probably starts as an annoying task.
We will help you decide whether it needs a small automation, a bespoke tool or a much more valuable operating platform.
Explore the consultancy ↗Aim2 Studios
We identify industry problems. Then build the answer in-house.
Aim2 Studios creates original software around recurring, expensive problems we identify in specific markets. We research, design, build and operate each product ourselves.
Speak to Aim2 ↗The studio
Consultancy work begins with a client. Studio work begins with an industry problem we have identified. We validate the gap, build the product ourselves, launch it and create the business around it.
01
Spot
Identify a problem that is frequent, expensive and poorly served inside a specific industry.
02
Build
Design and build the smallest valuable product in-house, using the same delivery engine as the consultancy.
03
Launch
Take the product to market, learn from real use and turn feedback into focused improvements.
04
Scale
Grow the product into a focused company with its own customers, operation and momentum.
Product thinkingEngineeringOperationsGo to market
Why it stays in house
The people making the decision also make the product.
There is no handoff from strategist to outsourced build team. Research, product, design, engineering and operation stay connected from the first problem to the first customer.
01One team from insight to launch
02Products built with the tools we use ourselves
03Commercial feedback reaches the product quickly
One group. Two ways to build.
Aim2 Consultancy creates systems for clients. Aim2 Studios creates products of its own. Both are powered by the same habit: find the important problem, then build the useful answer.
About Aim2 Group →Contact
Tell us where the work gets stuck.
A useful first conversation does not need a polished brief. Bring one process, one bottleneck or one part of the business that depends on too much chasing.
What happens next
A straightforward first call.
Understand
Thirty minutes on how the work happens today, who touches it and where the friction appears.
Be honest
We will tell you whether there is enough value to justify a piece of work, without forcing an AI angle onto the problem.
Leave useful
If it is not a fit, you will still leave with the two or three changes we would make in your position.
Aim2 Group
A company built around finding better answers.
Aim2 works in two directions. We create operating systems for clients, and we create original software when the problem deserves a company of its own.
One capability, two outputs
The common thread is not AI. It is the ability to understand a difficult problem, reduce it to something buildable and turn the answer into working software.
For clients
Aim2 Consultancy
Find the operational work that is worth removing, prove the value and build a system your team can rely on.
Explore the consultancy →For ourselves
Aim2 Studios
Find underserved market problems and build the original software that can become a focused business.
Explore the studio →Matt JacobsFounder, Aim2 Group
The founder
Matt has built and operated software products across AI, automation and consumer technology. Aim2 is the next expression of that work: one company that can diagnose, build and operate technology from end to end.
Before Aim2, Matt built Lecha, an AI study product used by 20,000 people across more than 125 countries, and developed operational software for hospitality and property businesses.
Good technology begins with a better question.
What is taking too long? What keeps getting missed? What would the business be able to do if that work disappeared?
Ask it with us ↗Privacy
Privacy notice.
This website privacy notice is a launch placeholder and will be completed before the site begins collecting form submissions, analytics or booking information.
Information currently collected
The website does not currently contain an active contact form, booking widget or analytics tracker. Contact is handled by email.
Information still to be added
The final notice will include the Aim2 legal entity, registered office, company number, ICO registration details, processing purposes, retention periods, third party processors and the rights available to visitors.
Contact
Questions about privacy can currently be sent to matt@aivoy.io.
Last updated: 14 July 2026
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